Our Story

Robert Berber Sr. and Robert Berber Jr. purchased Mi Rancho® in 1954, seeing the potential to expand beyond the grocery store with the tortilla line already in the back. Hard work and dedication helped Mi Rancho become a fixture in Oakland as the best place to find Mexican chiles, spices, and fresh tortillas. When Mama Ofi, our beloved Berber family matriarch, began serving lunch, Mi Rancho became a lunchtime hotspot with lines of people wrapped around the block.

Mi Rancho continued to grow once they began supplying tortillas and chips to local restaurants, expanding beyond the walls of the 7th Street grocery store. It soon became clear that the future of Mi Rancho was as a premium tortilla manufacturer. In 1992, Manuel Berber took over the family business as owner and president.

Under Manuel’s leadership, Mi Rancho expanded not just within California, but throughout the nation and internationally. In 2010, Mi Rancho sought to make a premium tortilla available to the masses.

Mi Rancho continues to be a 100% family-owned business with the 3rd and 4th generation of Berber’s at the helm. In 2020-2021, Mi Rancho released 3 new tortillas (Simply Authentic Mini Mamas, Simply Nourished Low Carb, and Gluten Free) and Mi Rancho’s first-ever 7th Street Chips and Organic Salsas. Currently enjoying the new home of Elk Grove, California where they manufacture and pack all of their tortillas.